THE HUS.institute is a think tank to explore the transformation of the old economy into the Digital Modern era. We critically convoy decision makers on their way to the necessary shift in perspective and world-view supporting the digital transformation towards an economically as well as ecologically sustainable present and future.

Our focus lies on internationally proved and tested instruments of both scientific as well as radical explorative nature.

We consider ourselves being a platform both transdisciplinary as well as cross-generations for family offices, industry experts and creatives who like to believe that there´s tremendous potential in the Digital Modern era beyond fear and greed.

At THE HUS.institute we believe in humanity, open minds and courage.



The Program


Call for Transformers 2019





Purpose is the single one differentiating factor for every organisation that strives to succeed in the Digital Modern era. Based on our own values set and combined 30 years of experience with international businesses in 54 countries we help our partners find an explicit ethical position. It helps them a great deal with talent recruiting, stakeholder loyality and excellence in leadership.

“Leadership by example” is a beautiful ambition for modern decision makers. Yet it makes deep knowledge and experience of the change to be exemplified a necessary precondition for the leadership. With our access to the epicenters of change globally we own a fast track to that knowledge and are happy to share the keys to it.

In the Digital Modern era “You are what you share” applies as a central paradigm. Especially for traditional leadership models strongly influenced by the most prestigous schools of economics this paradigm translates to a great challenge as it competes with the postulate of competition and the survival of the fittest through secrecy and ego. We know with whom our partners need to collaborate to become exponential.

Future Thinking



Based on the OECD model for futures thinking we deliver scenarios for our partners strategic development. Thereby they enable themselves to navigate into favourable positions rather based on potential than on track records that belong to the past.

Exponential leverage needs the power of massive ressources that can only be used through a special connection with external parties. We show our partners how to create a community of partners in crime for their own good that let´s them grow faster and stronger than they ever could with only their own ressources.

The Digital Modern era´s new paradigms demand a vast change of any organsiation in a minimum of time. This change can either be perceived as a threatening storm that shakes up an entire organisation or as favourable winds that can be instrumentalized for a positive mututation to adapt the a new normal. We train our partners with tools, methods and programmes to become active transformers.





Organisations that look for access to thought leadership in strategic positioning within the Digital Modern era find this with us. Our corporate partners become eyes and ears with everything we do and think about by getting exclusive access to our research, projects and our community.

(N)GO that strive for association with a value based think and action tank that exemplifies new lines of thinking within existing structures in a cooperative, constructive manner find this with us. We organize a continueous dialogue that focuses on a mutual exchange of ideas and best practices based on data rather than prestige.

With the rise of AI already happening deeply within our daily pratices we celebrate human spiritualiy through concrete inclusion of multisensual and empatheic practices alongside our workshops, conferences and expeditions. Our spiritual partners benefit from our dedication to dynastic thinking in its European tradition that contributes to their holistic ambitions of a new global governance by heart.

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